Monday, February 8, 2010


I remember being taught in college that Free Enterprise was some kind of economic choice that we in America were very proud of having made. It was sold as a doctrine or a policy that was debated and chosen. We in the U. S. like to think we mastered it and promoted it to the rest of the world. Nothing could be further from the truth.

If Free Enterprise is not a choice, then what is it? We live in and around it daily, and yet we have never chosen to live by it and never will. It’s just there.

I say Free Enterprise is a fundamental “law of nature.” Why? Well there are three aspects of human nature that qualify it as a “law of nature.”

  • The 1st aspect is that we humans love to collect things.
  • The 2nd is that we like to have more things than our fellow humans.
  • The 3rd is our innate desire to have some if not all of the things that other humans have.

Given that we have two choices to satisfy these three aspects of human nature, what are they? We go to war and take their things, or those of us that are more civilized, exchange our things for some of their things. Hopefully, over time we do less of the former and more of the latter. What can be learned from these choices?

If we are in this game called Free Enterprise, then learn the game, learn to play it well and learn to be successful and enjoy it. My book “Pull,” is a way to access understanding the true nature of Free Enterprise and how to take advantage of this “law of nature.”

Keith Chambers

Keynote Marketing Speaker
Creative Marketing Consultant
(310) 473-0010

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